Logo India

HIRANYAGARBH YOGSHALA The emblem of Hiranyagarbh Yogshala in violet colour has a lotus supporting the motifs of humans in yoga posture. Its name is written below the motifs and its tagline ‘Body to Soul’ is written in reverse on a violet banner. The lotus denotes purity, enlightenment, rebirth, transformation, personal growth, resilience, overcoming obstacles and divine beauty and the colour violet symbolises creativity, wisdom, sensitivity, spirituality, nobility, ceremony, mystery, enlightenment, future, imagination, dreams and wealth.

UPSTOX SECURITIES PVT. LTD. The violet logo of Upstox Securities Pvt. Ltd. is an online investment brand is a word mark written in lowercase sans serif typeface, with the ‘u’ starts with a connecting stroke. Below this is its tagline ‘Invest Right, Invest Now’ is written. The logo is attractive, sincere and serene. The violet colour symbolises creativity, wisdom, sensitivity, spirituality, nobility, ceremony, mystery, enlightenment, future, imagination, dreams and wealth.

GOA TOURISM DEVELOPMENT CORPORATION LTD. The insignia for Goa Tourism Development Corporation Ltd. (GTDC) is a word mark written in an angle, in the tones of yellow, orange, red, violet and blue in bold italics capitals, with ascenders, descenders and horizontal strokes swirling to take off. This denotes colourful tourist experience and dynamic and energetic movement or travel. The logo is bold, legible and unique.

ANDHRA PRADESH TOURISM DEVELOPMENT CORPORATION The emblem of Andhra Pradesh Tourism Development Corporation (APTDC) is a wordmark of its acronym written in sans serif blue bold lowercase, with the letter ‘a’ is depicted as a sun glowing with yellow, red, orange, green, blue, purple, violet and indigo colours referring to the sunshine State of Andhra Pradesh. The rainbow colours also refer to the variety and varied scope of tourism opportunities available in the State. The colour blue represents serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.

ICAR-CENTRAL SHEEP AND WOOL RESEARCH INSTITUTE The violet circular emblem of ICAR-Central Sheep and Wool Research Institute (CSWRI) has a profile of ram placed inside a circle ensconced by a border with violet outlines which carries the acronym of its name and place in Devanagari and English.

MAHARASHTRA ANIMAL AND FISHERY SCIENCES UNIVERSITY The emblem of Maharashtra Animal and Fishery Sciences University (MAFSU) has a Staff of Hermes with a pair of entwined serpents and wings placed in the middle of the motif of a cattle over an open book. The year of inception is written below the cattle. All these motifs are placed inside a pair of fish. The name of the university is written below the fish motif and its motto in Sanskrit is written above. The motto says ‘पसुमत्स्यधनम् नित्यं सर्वलोकोपकारम्  शोधशिक्षणजं कार्य ज्ञानकोशल्यदायकम्’ meaning ‘The wealth of cattle and fish is always beneficial to all the worlds, the work of research and teaching is the giver of knowledge and skill’. The Staff of Hermes or Caduceus represents medicine and medical profession; the cattle and fish denote the domain of knowledge the university caters to; the open book denotes education, knowledge, learning and wisdom and the colour violet symbolises creativity, wisdom, sensitivity, spirituali

INTEGRAL UNIVERSITY The violet colour seal of Integral University (IU) has a date palm representing the management of the university, supported by an open book denoting education, knowledge, learning and wisdom and ensconced by a border of circular gear bearing the name of the university. This assemblage is supported by a banner, on which ‘ICPE’ is written. These are circumscribed by its name and place in Devanagari. The outer border with violet outlines bears the name and place of the university. The gear symbolises interconnectedness, efficiency, precision, progress, advancement, synchronisation, timing, order and structure.

SABARMATI UNIVERSITY Sabarmati University is Gujarat’s first state private dual mode university located in Ahmedabad. The university was established in 2009 by the Gujarat Act No: 8 passed by the State Legislature and further amended with Act No: 20 in the year 2019. The circular violet colour emblem of the university has a portrait of Mahatma Gandhi with the river Sabrmati and the cityscape in the background. These are ensconced by a circular border which bear the university’s motto in Sanskrit ‘विद्या नाम नरस्य कीर्तिरतुला भाग्यक्षये चाश्रयो’ meaning ‘Education is an incomparable fame; She gives shelter when fate is destroyed’. The bottom of the border has a banner which bears the name of the university in Devanagari. The violet colour symbolises creativity, imagination, spirituality, calm and contemplation, intuition, inspiration and a connection to higher states of consciousness.

DHANLAXMI BANK LTD. “Dhanlaxmi Bank Ltd. was incorporated in 1927 at Thrissur, Kerala by a group of ambitious and enterprising entrepreneurs. Over the ninety five years that followed, Dhanlaxmi Bank with its rich heritage has earned the trust and goodwill of clients. It is due to our strong belief in the need to seek innovation, deliver best service and demonstrate responsibility, that we have grown from strength to strength. Be it in the number of customers, the scale of business, the breadth of our product offerings, the banking experience we offer or the trust that people invest in us. With five hundred and forty one touch points across India at your service; our focus has always been on customising services and personalising relations.” The Dhanlaxmi Bank logo features a silhouetted icon of Goddess Lakshmi standing on a lotus. Goddess Lakshmi is a symbol of wealth, money and prosperity in Indian culture. This conveys the bank's commitment to providing its customer

TAMILNADU NATIONAL LAW UNIVERSITY Tamilnadu National Law University (TNNLU) was established by the Government of Tamil Nadu by an Act of State Legislature (Act No. 9 of 2012) to provide quality legal education at the global level. TNNLU is the brainchild of the former Chief Minister J Jayalalithaa. The violet coloured circular emblem of the university has the motifs of a two-pan beam balance weighing scale, supported by a pair of hands and topped by a wheel. The wheel signifies life and its continuity, natural justice and time; the scales are the traditional symbols of justice as wielded by statues of Lady Justice and the supporting hands signify the support for justice, healing and life. In the border around these motifs the name of the university is written on top and its motto in Tamil ‘அறம் வெல்லும்’ and ‘Virtue Triumphs’ are written.

UNIVERSITY OF GOUR BANGA The University of Gour Banga is a state aided university, which was established under the West Bengal Act XXVI of 2007 on February 19, 2008. The circular violet coloured emblem of the university has an open book in the centre circle of a square, whose corners have been treated as pentagons holding the glowing rays and supported by four pens forming the diagonals of a square  All these elements have been surrounded by thick borders and ensconced by a border with border lines bears the name of the university, a pair of twigs of leaves and its motto in Sanskrit ‘चरैवेति’ (Section 3, Chapter 3, Aitareya Brahmana) meaning ‘Keep Going, Keep Going’. The twigs of leaves denote hope, renewal, revival and growth; pen signifies communication, creativity, power, knowledge, thought and written word; open book means knowledge and wisdom and pentagons signifies balance, harmony and equilibrium of five elements of nature.

UTTAR BANGA KRISHI VISWAVIDYALAYA Uttar Banga Krishi Viswavidyalaya (UBKV) is a State agricultural university in Pundibari about eleven kilometres North-West of Cooch Behar, West Bengal, India. It was established in 2001 by an Act of the West Bengal legislature. The emblem of the university is in the tones of violet and in the shape of a lanceolate or semi ellipse, with a border bearing its name. It has been divided into three vertical parts. The left portion has the motifs of a crest of cereal, clutch of paddy and a tractor and the right portion has a trailer, social forest and an agricultural produce processing unit. The middle portion has an open book and a microscope at the backdrop of mountains with rising sun supported by a traditional mud home with thatched roof and a man and a woman carrying agricultural produce. All these are supported by its motto ‘Where Wisdom is Free’. The mountains and the rising sun symbolises the geographical areas of the university. The boo

SAFEX CHEMICALS INDIA LIMITED Safex Chemicals India Limited is an agrochemical company with more than five hundred employees and a network spanning ten thousand distributors. Its operations are spread across seventeen states with the purpose of achieving farmer’s dream of healthy crops. Its logo has a motif in tones of green supported by a blue wordmark. The motif of leaves is presented using strokes of brush in a stylised manner and the wordmark is written using a sans serif capital and lowercase type. On its right top corner is a forward looking arrow head in violet and at the bottom is its tagline ‘Caring for You to Grow’.

S. P. JAIN INSTITUTE OF MANAGEMENT AND RESEARCH S. P. Jain Institute of Management and Research (SPJIMR), established in 1981 in Mumbai, is a leading postgraduate management institute, recognised as one of India’s top two business schools of the country’s top five business schools. A constituent of Bharatiya Vidya Bhavan, India’s visionary educational trust established in 1938, SPJIMR offers a broad portfolio of management programmes to individual participants and organisations. Its ‘five strokes’ logo in yellow and orange tones has its acronym written along the five forward looking curved strokes in violet sans serif bold and normal font. The colours are vibrant and trendy and the five strokes represent dynamism, movement and growth. Above the acronym its founding institution’s name is written.

ADANI ENTERPRISES LIMITED Adani Enterprises Limited (AEL) is the flagship company of the Adani Group, one of India’s largest business organisations. Over the years, Adani Enterprises has focused on building stellar infrastructural assets contributing to nation-building. Having successfully built unicorns like Adani Transmission, Adani Power, Adani Ports SEZ, Adani Green Energy and Adani Total Gas, the company has contributed significantly to make the country self-reliant. Adani Group is an Indian diversified conglomerate with assets such as ports, power plants and mines. The new corporate identity was created by Wolff Olins. The objective was to develop a corporate brochure to sum up the company's activities to increase understanding of the group among customers, employees and the public. Wolff Olins managed to summarise most activities under three headings, resources, logistics and energy. Its logo is a wordmark written using sans serif typeface with rounded ends and eve

VIDYAVARDHAKA COLLEGE OF ENGINEERING Vidyavardhaka Sangha (VVS) was established in 1949 by Late Sahukar Channaiah and Late K. Puttaswamy to impart quality education to all sections of the society. There are ten educational institutions starting from nursery to engineering college under the aegis of VVS. Vidyavardhaka College of Engineering (VVCE) is one of the prestigious engineering colleges in Karnataka. Established in 1997. VVCE is an autonomous institute affiliated to Visvesvaraya Technological University (VTU), Belagavi. Its emblem is a gearwheel with sixteen teeth in a dark violet colour encompassing a yellow border and a light green circle. The border carries the name of the college. The light green circle has a magnetic circuit, a manufacturing plant, a satellite, a dish antenna and a transmission tower, a tree, a bridge, a computer and a flask. This covers all the major areas of learning in the college. Its acronym is placed below the emblem.

INDIAN INSTITUTE OF TECHNOLOGY BHILAI Indian Institute of Technology (IIT) Bhilai was established in the state of Chhattisgarh by the Ministry of Human Resource and Development in the year 2016. Its emblem in violet colour is a hexagonal shaped enclosure housing an expanding globe with its kernel. Mathematically, the hexagon has six sides - what makes this particular shape so interesting is that the hexagonal shape best fills a plane with equal size units and leaves no wasted space. Hexagonal packing also minimises the perimeter for a given area because of its 120-degree angles. With this structure, the pull of surface tension in each direction is most mechanically stable, which explains how bee honeycombs are hexagonal -  bees make their honeycombs with circular units, but thanks to this surface tension, the end result when the wax hardens into place is hexagonal. This shape also resembles a set of six entities holding together. This is ensconced by a circular bor

MYNTRA The name Myntra is learnt to be an evolution from Mantra and modified to My Mantra taking the form of Myntra. This is a major fashion e-commerce company, Its logo is not an evolution from any existing typeface/ font. The monogram which has the first letter of the company name ‘M’ depicted stylishly using violet, light orange, dark orange and pink has taken the form of overlapping cloth patterns. Even the full logo has these and green, blue and black colours in, simulating overlapping of cloths. The finishing of strokes is not conventional. The strokes of the typeface / font end thicker and rounded. Obviously, these are meant to depict the product category – lifestyle and personalised products, which are meant for the contemporary neo rich and young. Therefore, the finish gives a casual feel but the colours give a flirty and fresh feel. The transparent overlaps tell, it is a cloth cut pattern. To sum up the use of violet, light orange and orange colours show more affinity