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CAVINKARE GROUP When multinational companies were selling their shampoos in big bottles, which only the rich could afford, Mr. ChinniKrishnan was exploring rural areas of South India, where shampoos were hardly used. When he demonstrated them how to use shampoos, he could see their interest in using them. Shampoo was not seen as just another product. It was seen as an aspiration that separated the rich from others. Bringing shampoo to the masses was not just a great business idea that would shake the fundamentals of MNCs. It was the beginning of a new revolution where a common man could dream of big things and rewrite India's history. Over the years, CavinKare has become one of the most successful home-grown FMCG companies. Innovation is the key for growth.” Its logo in cyan and dark pink has its name written in thin sans serif italic font. This has a monogram of  ‘C’ depicted as a halo or glow and ‘K’ shown as an extruded plastic, symbolising cosmetic products and the