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AYURVEDA AAHAR Draft for Food Safety and Standards (Ayurveda Aahar) Regulations, 2021 was notified on June 30, 2021. Ayurveda Aahar means a food prepared in accordance with the recipes or ingredients and/or processes as per methods described in the authoritative books of Ayurveda listed under ‘Schedule A’ of the regulations. It also includes products which have other botanical ingredients in accordance with the concept of Ayurvedic Aahar but does not include Ayurvedic drugs or proprietary Ayurvedic medicines and medicinal products, cosmetics, narcotic or psychotropic substances, herbs listed under Schedule E of Drug and Cosmetic Act, 1940 and Rules 1945 thereunder, metals based Ayurvedic drugs or medicines, bhasma or pishti and any other ingredients notified by the Authority (FSSAI) from time to time. The proposed label is predominantly blackish green has a monogram created using Devanagari ‘अ’ and ‘A’ together topped with five leaves in different shades in a l

TRIPUNDRA TILAK ‘Tripundra’ - the saivite ‘tilak’ dates back to the Rig Vedic period. Vedic people used to smear several parts of the body with ashes, ghee, etc. after the conclusion of ‘homa’ or ‘yagna’, which used to be the principal religious ceremony. With the passage of time, the practice of making tilaks got further segmented with the growth of Shaivite and Vaishnavite cults and evolved a varied style and texture which marks their own identity. Among the followers of the Hindu Trinity, Shaivites stand prominent and they mark their body with ‘bhasma’ and Tripundra tilaks. Bhasma means besmearing the body with ashes and Tripundra tilak is a drawing mainly of three horizontal lines with a ‘bindi’ or dot in varied sizes, either superimposed or drawn above or below between the two eyebrows. They are made with ashes and sandal paste of varied colour temperatures, each associated with a particular sect. The ash or ‘Bhasma’ is prepared out of burnt cow dung. It is said that in co