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FORTUNE EDIBLE OILS AND FOODS Incorporated in 1999, Adani Wilmar is a food processing company and a joint venture between Adani Enterprises and Wilmar International. In November 2000, Adani Wilmar launched its flagship brand ‘Fortune’ under which it produces and sells edible oils including sunflower oil, palm oil, soybean oil, mustard oil, rice bran oil, cottonseed oil, groundnut oil and vanaspati. The visual identity of the company is to convey the transformation in its structure to its customers. The new identity stives to drive three major principles - vibrancy, which represents freshness, modernity and energy; abundance, which stands for authentic taste and flavour and diversity, which reflects its food offerings beyond oils. These are encapsulated in a visual device - the Bloom. The ‘o’ in the word Fortune, has been changed for the ‘Bloom’ device, with each leaf symbolizing the multiple categories it operates in. The design was developed by a London-based agen

NO. 3 SQUADRON The Number 3 Squadron of the Indian Air Force is also called Cobras. It was formed at Peshawar on October 1, 1941, nearly six months after the raising of No.2 Squadron. The crest shows a hand coupled at the wrist holding a winged dagger entwined by a cobra all in front of the wings. The squadron crest was first put forward by Sqn Ldr Prithi Pal Singh and was approved by King George V in 1947. The original motto was 'Ba Himmat Ba Murad' meaning ‘Fortune favours the brave’ but this was changed in September 1954 to ‘Lakshya Vedh’ meaning ‘Destroy the target with Precision’.

STATE BANK OF INDIA State Bank of India (SBI) a Fortune 500 company, is an Indian multinational, public sector banking and financial services statutory body headquartered in Mumbai. The rich heritage and legacy of over 200 years, credits SBI as the most trusted bank by Indians through generations. SBI, the largest Indian bank with one fourth market share, serves over 45 crore customers through its vast network of over 22,000 branches, 62617 ATMs/ADWMs, 71,968 BC outlets, with an undeterred focus on innovation and customer centricity, which stems from the core values of the bank - Service, Transparency, Ethics, Politeness and Sustainability. The bank has successfully diversified businesses through its various subsidiaries. It operates across time zones through 229 offices in 31 countries. Its emblem in cyan colour depicts a key hole symbolising safe and safekeeping. Adjacent to it is its acronym ‘SBI’ in dark blue colour san serif letters. The two counters of the alphabet ‘B’ is kept op