JK TYRE & INDUSTRIES LTD
JK TYRE & INDUSTRIES LTD The insignia in black and red JK Tyre & Industries Ltd is a monogram and word mark. The monogram has red ‘J’ and red and black ‘K’ forming an interesting shape of a moving arrow with treads of a tyre. The word mark has its name written in sans serif bold italics capitals and small capitals with an arrow pointing to left. Below this its tagline ‘Total Control’ is written. The colour red denotes passion, power, strength, courage, determination, energy and celebration and the black denotes mystery, power, elegance and sophistication.