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JAGO GRAHAK JAGO Department of Consumer Affairs is the nodal agency for formulation of consumer awareness programme ‘Jago grahak Jago’ (JGJ). Its vision is to protect the rights and interests of consumers, to spread awareness about consumer rights, duties and responsibilities and to promote consumer welfare by strengthening consumer movement in the country. JGJ will fulfill our mission through progressive consumer related legislations and effective implementation of various consumer welfare schemes. Active participation of State Governments, academic and research institutions, schools and voluntary organizations will be sought to create a vibrant consumer movement in the country. Strict parameters regarding consumer products will be developed and enforced along with regular monitoring of prices to ensure the sovereignty of consumers. Its logo in yellow, red and orange with words ‘Jago Grahak Jago’ literally awakens and alerts the consumer. https://consumerhelpline.gov.in/jago-gra