Logo India

TIMES NOW The Times Network, with its credo ‘Now or Nothing’, is a pioneer in shaping opinions of opinion-makers by delivering the most compelling and irreplaceable content and latest news to the new-age audience. The channel was launched on January 23, 2006. Times Network is the television division of Bennett, Coleman & Company Limited (BCCL) the parent company of India’s largest media conglomerate, the Times Group which owns and operates, inter alia, The Times of India, Economic Times and Mumbai Mirror, India’s leading print publications. Timesnownews.com, the digital arm of Times Network is also owned and operated by BCCL. Its logo in prominent red and blue has ‘TIMES’ written in a red toned oblong supported by ‘NOW’ in three separate blue boxes. The font is duly adopted to the square background. Te text have metallic sheen, thereby adding glitter and prominence.

THE TIMES OF INDIA The logo or masthead of Times of India consists of two white elephants facing each other in front of a crest or shield emblazoned with an eight petalled lotus with a pair of leaves on the top third and below that three sailing ships arranged at the corners of inverted triangle. The shield is topped by a five-pointed tiara. At both the ends of this arrangement there is a six petalled lotus each with two leaves. The whole is supported by a banner in a holder in the middle, at the bottom inscribed with ‘LET TRUTH PREVAIL’.      The white elephants symbolise ‘Iravata’ of ‘Indra’ which emerged out of ocean when it was churned by the Gods and it is the foremost of eight guardian elephants ‘Ashta dig gajaas’. These white elephants are the custodian of this universe. Times of India (TOI) is the custodian of news (North, East, West and South). The lotus always looks clean and pure against the background of the dirty pond. Because of this the lotus flower has come to be associ