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DREAMPLUG TECHNOLOGIES PVT LTD. CRED is a members-only club that rewards individuals for their timely credit card bill payments by providing them with exclusive offers and access to premium experiences. It is a brand of Dreamplug Technologies Pvt. Ltd. It is a platform that allows credit card users to manage multiple cards along with an analysis of their credit score. Its logo has a motif and its name, all in black. The motif is a set of four shirt pockets, one inside the other in diminishing sizes, with openings. This symbolises how the credit card payments are managed by ‘CRED’ and how secure it is by having a fully closed outer pocket. Its brand name is written at the bottom in a crisp sans serif font.

AAYUV TECHNOLOGIES PVT. LTD. Ekincare began its journey as a medical records platform in 2015, with the intention to help non-resident Indians keep track of the health of family members back home. The idea was to bring order and standardisation to the disparate, broken healthcare ecosystem in India with the help of AI, deep analytics and our patented technology. Identifying a more challenging problem in the corporate health benefits and group insurance space, it pivoted to being a B2B only provider and never looked back. With services like telemedicine, pharmacy, mental health and fitness it made the natural progression to become India’s most advanced enterprise ready health benefits platform. Its logo is a bright blue ‘K’ as a stenciled figure in blue and ‘E’ is made up of three horizontal strokes of yellow, green and red. These colours and forms symbolise family and vibrant relationships. Its name is written in lowercase sans serif letters.