ULTRATECH CEMENT LIMITED
ULTRATECH CEMENT LIMITED UltraTech Cement Limited is the cement flagship company of the Aditya Birla Group. UltraTech is the largest manufacturer of grey cement and ready mix concrete (RMC) in India. The logo of the cement brand in black text on yellow rectangle is created using sans serif bold and normal italics is simple, direct and attractive. The word ‘UltraTech’ uses bold and the ‘Cement’ is written in yellow on a black patch and its motto ‘The Engineer’s Choice’ uses a condensed font. Yellow denotes happiness, positivity, creativity, light and attention and black denotes mystery, power, elegance, sophistication and formality.