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SRI SATHYA SAI INTERNATIONAL ORGANIZATION Prior to 1997 in Sai literature the four values of Sathya (Truth), Dharma (Righteousness), Santhi (Peace) and Prema (Love) were frequently mentioned together. Ahimsa (Nonviolence) was grouped with these four values at times by Sai Baba in His discourses, but the general perception by devotees at the time was focused on the grouping of the four values. When the logo was changed to include five values, perception of devotees also adjusted to five values. Dr. Adivi Reddy, author of Nine Gems addressed the inclusion of nonviolence with the group of four values. In Volume 4, p. 153. “Can a person who adheres to Sathya, Dharma, Santhi, and Pema indulge in violence? Moreover, in the earlier Sai literature, only these four values have been mentioned.” For that matter, even till today we find in the inner page of the front cover of Sanathana Sarathi, the following inscription: “Devoted to the moral and spiritual uplift of Humanity

PATANJALI AYURVED LIMITED Patanjali Ayurved Limited (PAL) is an Indian multinational conglomerate holding company, based in Haridwar. It was founded by Ramdev and Balkrishna in 2006. Its office is in Delhi, with manufacturing units and headquarters in the industrial area of Haridwar. The company manufactures cosmetics, ayurvedic medicines, personal care and food products. It produces herbomineral preparations. The Divya Yog Mandir Trust and Patanjali Yog Peeth grow many endangered herbs on its farmland to monitor quality. The principles of ‘good manufacturing practices’ are rigorously followed in its plant and company prides itself on being environment friendly. The CEO of the company Balkrishna holds 94 percent of shares. Ramdev represents the company and makes strategic decisions. Its tagline is ‘Prakriti ka Ashirwad’ meaning ‘Nature’s Blessings’. Its logotype is an all capital serif typeface of its name ‘PATANJALI’ in brown, which is crisp and gives a clean earthly feel, supp