Posts

Showing posts with the label Landor Associates

YES BANK LTD.

Image
YES BANK 2023 Yes Bank Ltd. is a full service commercial bank providing a complete range of products, services and technology driven digital offerings, catering to retail, MSME as well as corporate clients. The logo of the bank has a word mark and a symbol in blue and red. The letter ‘Y’ has been treated as an ‘alright’ mark in red. Its name ‘Yes’ is written in sans serif bold and ‘Bank’ written in sans serif regular on a blue rectangle. The ‘alright’ mark is placed in between these two words. The logo has undergone a revision in 2023 with a ‘right mark’ or a ‘tick mark’ in red colour followed by its name on right in blue colour. Its tagline also has been changed to ‘Life Ko Banao Rich’.   YES BANK The earlier logo was trendy, modern, positive and dynamic in presenting a modern bank. Its logo communicates its tagline ‘Good People to Bank With’ effortlessly. The logo was designed by the branding agency Landor Associates. The logo was first unveiled in 2004, when Yes Bank was foun

CAPITAL SMALL FINANCE BANK LIMITED

Image
CAPITAL SMALL FINANCE BANK LIMITED Capital Small Finance Bank Limited (CSFBL) started operations as India's first Small Finance Bank on April 24, 2016, after conversion from Capital Local Area Bank. The logo of the bank has its name written on a red band in reverse capitals and lowercase sans serif bold italics and a motif of four outward pointing arrows in a square on its right. It is supported by bands of white and grey. The colour red denotes dynamism, strength, vigour and vibrancy. The grey colour in the logo represents trust, stability and security. The white colour represents clarity, purity and simplicity. The multi directional arrows denote the varieties of customers and business domains it caters to and its intention to grow. The central red dot denotes the strong core of the bank from which these arrows originate. The overall design of the logo is simple and modern, yet it is also eye-catching and memorable. The logo was designed by the branding agency Landor