MSME ZED CERTIFICATION SCHEME
"Ensuring the competitiveness of India's MSME is critical as it will contribute to the overall growth of the manufacturing sector and the country's economy. International companies competing in global markets focus on their competitive strengths of costs acceptable to the market, technology, innovation, service delivery, lean manufacturing and defect free products for Zero Defect and Zero Effect (ZED). The ecosystem around ZED model is calibrated to make aware, assess and certify, counsel, handhold MSMEs and ensure that they rise up the ZED ladder, thus enhancing their competitiveness in the global marketplace and making them truly 'Atmanirbhar'." The ZED certification seal or emblem has a fresh green to cyan tonal circular background and has 'MSME Zed CERTIFICATION' written in white with a modern sans serif typeface. The counter of 'e' is depicted like a leaf to present environmental sustainability. In the left and left bottom of its