BAJAJ FINSERV LIMITED
BAJAJ FINSERV LIMIED Bajaj Finserv is the financial services company of the Bajaj Group. Its current business lines include lending and wealth advisory services through Bajaj Finance Limited and protection through Bajaj Allianz Life Insurance and Bajaj Allianz General Insurance. Bajaj Finserv Limited and Bajaj Finance Limited operate under the Bajaj Finserv brand. Brand ‘Bajaj Finserv’ is symbolised by a unique visual identity that aligns our various businesses for our consumers and business partners, distinguishes it from competitors and promotes the strong values that Bajaj Finserv stands for. The current Bajaj logotype identifies and stands on the very established and respected Bajaj identity and the three dimensional seal with the ‘B’ and ‘F’ that makes the new identity uniquely recognizable. The colour blue in the logo indicates confidence and strength. The round ball symbolises the world with focus on India. The brand delivers a distinctive and contemporary id