KISSAN

KISSAN

During the British era, trains passing through Punjab made a stop at a processing unit where farmers sold freshly picked fruits. Locals called this spot Kissan and from there on it became a household name. The UB group, under the Late Vittal Mallya then, acquired Kissan from Mitchell Bros. in the year 1950. In 1993, Kissan was acquired by Brooke Bond India and is now a part of Hindustan Unilever Limited (HUL). The brand Kissan is because of the dedicated Kisans of India. Its logo has white sans serif lowercase letters in red background, which looks like splash of ketchup or jam. The two 's' are jumping with joy. Overall, this logotype gives a feeling of energy, goodness and tasty.