JANA SMALL FINANCE BANK LIMITED

JANA SMALL FINANCE BANK LIMITED

Jana Small Finance Bank Limited (JSFB) has served over eight million customers since 2008. The logo of Jana Small Finance Bank, which was unveild in 2017 is a stylized letter ‘J’ that represents the bank's name. The letter is made up of two lines, one representing people and the other representing place. The lines are connected at the top, which represents the bank's commitment to connecting people and places in the colours of fuchsia and turmeric, which represent prosperity, abundance, empowerment, knowledge, sanctity and auspiciousness. The logo was designed by the branding agency, Ogilvy & Mather. The lower arm of the ‘J’ in the logo represents people, the upper arm of the ‘J’ represents place and the multiple lines of the ‘J’ represent both journeys as well as connections. The lines as journeys are a reflection of each individual’s journey to find meaning and relevance in their own lives. Its tagline 'Paise Ki Kadar' is written at thr right bottom. The multicoloured nature of the lines depicts the tremendous variety of our journeys and connections, while also representing the multifaceted nature of the Jana Group’s work in the area of urban inclusion.