CK BIRLA GROUP

CK BIRLA GROUP

The CK Birla Group is a diversified conglomerate with businesses across five continents. It operates in technology and automotive, home and building and healthcare and education domains. The logo of the group in red and grey has a red symbol inspired from ‘C’ and ‘K’ has taken the form of three crescents placed one within the other which tells about the three three industry clusters in which the group has interests. The word mark is its name written using a sans serif font with rounded corners denoting the flexibility and adaptability of the group in embracing changes and new ventures. The colour red signifies passion, power, strength, courage, determination, energy and celebration and the colour grey denotes neutrality, practicality, efficiency, maturity, wisdom, sophistication, stability, reliability and modernity.