CAPITAL SMALL FINANCE BANK LIMITED

CAPITAL SMALL FINANCE BANK LIMITED

Capital Small Finance Bank Limited (CSFBL) started operations as India's first Small Finance Bank on April 24, 2016, after conversion from Capital Local Area Bank. The logo of the bank has its name written on a red band in reverse capitals and lowercase sans serif bold italics and a motif of four outward pointing arrows in a square on its right. It is supported by bands of white and grey. The colour red denotes dynamism, strength, vigour and vibrancy. The grey colour in the logo represents trust, stability and security. The white colour represents clarity, purity and simplicity. The multi directional arrows denote the varieties of customers and business domains it caters to and its intention to grow. The central red dot denotes the strong core of the bank from which these arrows originate. The overall design of the logo is simple and modern, yet it is also eye-catching and memorable. The logo was designed by the branding agency Landor Associates and was unveiled in 2016. The logo is simple and modern; easy to remember and recognize; is versatile and can be used on a variety of marketing materials and it conveys a sense of trust, stability, security, clarity, purity, simplicity and excellence.