EICHER MOTORS LTD

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EICHER MOTORS LTD

The red and grey logo of Eicher Motors Ltd has a pictorial of a galloping  horse in red and its name written below in grey. The galloping horse refers to its base energy and speed, which represents victory and success. The colour red denotes passion, power, strength, courage, determination, energy and celebration and the colour grey denotes strength, longevity, unemotional, detached, balanced and impartial, power, influence, wisdom and intelligence. Overall this logo aptly suits the automobile industry by its symbolism, legibility and attractiveness.

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