YES BANK LTD.

YES BANK 2023

Yes Bank Ltd. is a full service commercial bank providing a complete range of products, services and technology driven digital offerings, catering to retail, MSME as well as corporate clients. The logo of the bank has a word mark and a symbol in blue and red. The letter ‘Y’ has been treated as an ‘alright’ mark in red. Its name ‘Yes’ is written in sans serif bold and ‘Bank’ written in sans serif regular on a blue rectangle. The ‘alright’ mark is placed in between these two words. The logo has undergone a revision in 2023 with a ‘right mark’ or a ‘tick mark’ in red colour followed by its name on right in blue colour. Its tagline also has been changed to ‘Life Ko Banao Rich’. 

YES BANK

The earlier logo was trendy, modern, positive and dynamic in presenting a modern bank. Its logo communicates its tagline ‘Good People to Bank With’ effortlessly. The logo was designed by the branding agency Landor Associates. The logo was first unveiled in 2004, when Yes Bank was founded. It has been updated several times over the years, but it has always retained its basic design.