Logos of India

VIKASPEDIA Vikaspedia is a knowledge portal targeting specific country needs in the domain of social development. This multilingual portal is developed as a single-window access to information, products and services, with the specific objective of reaching the ‘unreached’ communities of India, especially the poor. This portal is developed as part of the India Development Gateway initiative of the Ministry of Electronics and Information Technology, Government of India and implemented by Centre for Development of Advanced Computing (C-DAC), Hyderabad. Its logo in yellow, red, cyan and dark green has a pair of leaves shooting up, supporting a diversified range of persons. Below this motif is the name written in a font with fine serifs. The logo signifies the sharing of knowledge for varied and diversified range of people.

THE RESERVE BANK OF INDIA MUSEUM The Reserve Bank of India Museum is one of a kind experience that explains money, its role in the economy and your role in it, in a fun and interactive way. Its insignia talks about the three aspects the museum deals with money; gold and the genesis of Reserve Bank of India (RBI) and the red, yellow and blue strokes of brush signify this. In the middle the emblem of RBI is placed. Below this the name of the museum is written. This logo uses colours and forms which are not often used by the central bank.

SWAYAM SWAYAM is a programme initiated by the Government of India and designed to achieve the three cardinal principles of Education Policy viz., access, equity and quality. The objective of this effort is to take the best teaching learning resources to all, including the most disadvantaged. It has a set of books connected by a wire to a mouse; its tagline ‘Free Online Education’ in red colour and the name ‘Swayam’ written in sans serif bold in blue tones - with the counters of ‘a’s are filled with orange and green and its motto in Sanskrit ‘शिक्षित भारत, उन्नत भारत’ meaning ‘Educated India, Advanced India’.

NATIONAL INSTITUTE OF TECHNICAL TEACHERS TRAINING AND RESEARCH, BHOPAL National Institute of Technical Teachers' Training and Research, Bhopal is a unique premier institution, established in 1965 by the Ministry of Education, Government of India for teacher training and improving the quality of the entire gamut of technical education system. NITTTR, Bhopal’s logo has a brown circle in which a cyan coloured globe simulating a gear wheel is placed. This forms the background for a small blue gear wheel and its acronym. The acronym’s three ‘T’s simulate three learners. The brown border carries the name of the institution and place.

NATIONAL INSTITUTE OF TECHNICAL TEACHERS TRAINING AND RESEARCH, KOLKATA NITTTR Kolkata was the first among four such institutes (the other three being at Chandigarh, Bhopal and Chennai) established by the Department of Education, MHRD, Government of India, as fully centrally funded autonomous institutions for providing pre and in-service training to the teachers and staff of Degree and Diploma level training institutions and also for conducting various activities related to quality improvement of the technical education system of the country. Its circular emblem has a lamp in the middle ensconced by a bolt, which forms the centre of a wheel with eight spokes. Wheel symbolises motion and activity. The wheel has its acronym and place written in white on a blue border. Its motto in Sanskrit ‘लोकोहितार्थम् ज्ञानार्जनम्’ meaning ‘Acquiring Knowledge for the Benefit of the World’ is placed below the wheel. The emblem is supported by two pairs of green leaves.

NATIONAL INSTITUTE OF TECHNICAL TEACHERS TRAINING & RESEARCH, CHANDIGARH The National Institute of Technical Teachers Training and Research Chandigarh (NITTTR, Chandigarh) is one of these four NITTTRs, started in collaboration with the Royal Netherlands Government. It was designed to meet the requirements of developing polytechnic education in the northern region covering the states of Jammu and Kashmir, Himachal Pradesh, Punjab, Haryana, Rajasthan, Uttar Pradesh, Uttrakhand, Delhi and the Union Territory of Chandigarh. The logo of NITTTR is an interesting combination of motifs and text in red and black. An ellipse bears a pencil and a gear. This is circumscribed by another ellipse in red lines and dots meaning from ideas to production. The red patch in the background resembling the wing of a hawk means determination in learning and transformation on a continuous basis. The tagline ‘Teaming Together’ is placed on the left top of the emblem and the acronym and place are pl...

ENGINEERS INDIA LIMITED Engineers India Limited (EIL) is an Indian central public sector undertaking under the ownership of the Ministry of Petroleum and Natural Gas, Government of India. It was set up in 1965 with the mandate of providing indigenous technology solutions across the hydrocarbon projects. Over the years, it has also diversified into synergic sectors like non-ferrous metallurgy, infrastructure, water and waste water management and fertilizers. Its logo is a blue colour monogram formed by its acronym . EIL is written in the middle of a circle in bold slab serif font on a band and vacant portions of the circle are coloured and it has a rim around the circle. 

NATIONAL INSTITUTE OF DESIGN In 1957 the Government of India requested the Ford Foundation to invite Charles and Ray Eames to visit India. Charles and Ray Eames travelled to all parts of the country, meeting and talking to writers, craftspeople, architects, scientists, industrialists, educators and philosophers. On April 7, 1958, the Eameses presented the India Report to the Government of India. Based on the recommendations made in the India Report, the Government of India with the assistance of the Ford Foundation and the Sarabhai family established the National Institute of Industrial Design, as it was originally called as an autonomous all-India body in September 1961 at Ahmedabad. Today the National Institute of Design, Ahmedabad, has grown into a multi-campus institute with campuses at Ahmedabad, Gandhinagar and Bengaluru and has been declared an Institution of National Importance by the Act of Parliament. The logo of NID was designed by Adrian Frutiger. He “des...

NATIONAL INSTITUTE OF DESIGN ANDHRA PRADESH As envisioned by the Government of India in 2007, the National Institute of Design, Andhra Pradesh (NID-AP), is one of the four institutions to brace the heirloom of design education in India. The National Institute of Design, Andhra Pradesh, established in September 2015, is the second autonomous design institute, under DPIIT, under the Ministry of Commerce and Industry, Government of India. Its logo is a monogram of its acronym NIDAP. This is read vertically and the letter ‘i’ offers a twist with a Telugu letter. The emblem is simple and easy to remember and is minimalistic.

NATIONAL INSTITUTE OF DESIGN ASSAM The National Institute of Design Jorhat (NIDJ), Assam is an autonomous Institution of National Importance under Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Governmnet of India established at Jorhat through the NID (Amendment) Act, 2019 passed by the Parliament of India. The Institute commenced its academic session from July 29, 2019. Its logo in black, grey and red has its acronym NIDJ in sans serif, is asymmetrically crested by a traditional ‘gamcha’ or sari of Assam, an empathic statement of its geography. This emblem is minimalistic, simple, easy to remember and the flouting cloth kindles the imagination of creativity.

NATIONAL INSTITUTE OF DESIGN HARYANA National Institute of Design Kurukshetra, Haryana, was established on November 15, 2016 as an autonomous institute under the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India. NIDK’s logo is a monogram created using the acronym ‘NIDK’ with blue lines. The logo is an abstract, clean and a tidy piece of graphic design and it stands out well for its grace and precision.

NATIONAL INSTITUTE OF DESIGN MADHYA PRADESH The National Design Policy had recommended setting up design institutes on the lines of NID, Ahmedabad in various parts of India to promote design programmes. National Institute of Design Bhopal in Madhya Pradesh had commenced its first academic session with a batch of 57 students from its own campus at Acharpura in Bhopal in July 2019. Its logo is a monogram of its acronym NIDMP, which is designed with emphasis on even stroke thickness, eccentric curved lines and accentuating the dot of the ‘i’ makes this easy to identify and recall and versatile in use. 

OULGARET MUNICIPALITY Oulgaret (Uzhavarkarai) Municipality is located at the northeast of Pondicherry municipal limits. The Oulgaret Commune Panchayat came into existence by a French Metropolitan Decree dated March 12, 1880 and later on January 14, 1994 it was elevated to the status of a Municipality. The emblem of this municipality has the classical French arch with a house, water tank, street light and a road going through. Its motto in Tamil ‘சுத்தம் சுகாதாரம்’ meaning ‘Cleanliness Hygiene’ is written below. All these are ensconced in an oval with a border, on which its name and the name of the State are written.

SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY Sathyabama Institute of Science and Technology (SIST) is a prestigious institution which excels in the fields of engineering, science and technology for more than three successful decades. The university’s emblem has a wankel shield, which is divided into three parts where a computer, a dish antenna and a gear wheel are placed. The shield is crested by a mortarboard hat and supported by green laurels. Below this on a blue tone banner its motto ‘Justice Peace Revolution’ is written. At the bottom of these, the name of the university is written.

GLOBAL AUTOMOTIVE RESEARCH CENTRE Global Automotive Research Centre (GARC) is one of the state of art test centres established by the Ministry of Heavy Industries and Government of India (under NATRIP), located at Oragadam near Chennai, Tamilnadu. GARC has the full-fledged R&D and Homologation Test Facilities including the Test Tracks to certify all categories of vehicles, systems and components as per national and international standards. Its logo has a symbol with a globe ensconced by a brown ‘G’ with a red dot in the centre, symbolising the human centric approach for the globe. Its name is written alongside and at the bottom its tagline ‘Ensuring Safe Drive’ is written

WEST BENGAL POWER DEVELOPMENT CORPORATION LIMITED West Bengal Power Development Corporation Limited (WBPDCL) is a company owned by the Government of West Bengal with the goal to carry on interalia the business of electric power generation and supply in the state of West Bengal, India. The thermal power plants under WBPDCL are in Kolaghat, Bakreswar, Sagardighi, Santaldih and Bandel. WBPDCL Formed in July 1985 with only one generating unit at Kolaghat. Its emblem has a monogram with its acronym depicted as a thermal power plant with chimney with smoke, icon for nuclear reaction, turbine of hydro power plant, waterbody and a stroke of lightning. All these are ensconced in a circular border, on which the name is written.

MUZAFFARNAGAR MEDICAL COLLEGE Muzaffarnagar Medical College is promoted by Fateh Chand Charitable Trust. Muzaffarnagar Medical College (MMC) is offering courses in medical science leading to the degree of MBBS. Its emblem is an orange squircle with its acronym ‘Cmm’ as a monogram in white, light blue and violet colours. It is supported by its motto in Sanskrit ‘सर्वाणी स्वास्थ्य मूलम्’ meaning ‘Health is the Root of Everything’. On the top right corner is the Rod of Aesculapius (also called Asklepios), the ancient mythical god of medicine. Asklepios may have been a real person who was renowned for his gentle remedies and humane treatment of the mentally ill.

VELLORE INSTITUTE OF TECHNOLOGY Vellore Institute of Technology (VIT) was established under Section 3 of the University Grants Commission (UGC) Act, 1956 and in 1984 as a self-financing institution called the Vellore Engineering College. It was conferred university status in 2001. The emblem of VIT is the Sri Jalakandeswarar temple, located within Vellore Fort. Its gopuram and walls are prominent in this circular emblem with ‘VIT’ written above. This is ensconced in a circular border on which the name is written. At the bottom on a banner, its motto in Tamil ‘உழைப்பே உயர்வுதரும்’ meaning ‘Only Labour shall Elevate’ is written.

ASG LEATHER PRIVATE LIMITED Kompanero is a range of leather bags with a distinctive weathered look, vintage appeal and a contemporary design inspired by the concept 'leather being a timeless companion'. The brand name Kompanero is inspired from the Spanish word that means ‘Companion’. Its logo has an emblem in the shape of a treated hide and a graphic derivation of ‘K’ in bluish green, as if the two elements are intertwined. Its name is written in a clean sans serif type below this. Its tagline ‘Your Mates for Life’ is written at the bottom.

JUICY CHEMISTRY PRIVATE LIMITED Juicy Chemistry was born of Pritesh and Megha Asher’s relentless ability to question everything they knew about the world of beauty and personal care in 2014. Its logo has a motif with its acronym in green ensconced by eccentric circles in black. Its name in green colour lowercase in fine serif is placed below, with a dividing line. Below this its tagline ‘Organic by Nature' is written in dark grey sans serif. The colour green represents nature, natural and from earth and black and grey symbolises the truth and being direct in ‘black and white’. The letter ‘j’ has an interesting counter in its descender.

BAJAJ FINSERV LIMIED Bajaj Finserv Limited is the financial services company of the Bajaj Group. Brand ‘Bajaj Finserv’ is symbolised by a unique visual identity that aligns our various businesses for our consumers and business partners, distinguishes it from competitors and promotes the strong values that Bajaj Finserv stands for. The current Bajaj logotype identifies and stands on the very established and respected Bajaj identity and the three dimensional seal with the ‘B’ and ‘F’ that makes the new identity uniquely recognizable. The colour blue in the logo indicates confidence and strength. The round ball symbolises the world with focus on India. The brand delivers a distinctive and contemporary identity, which communicates the Bajaj Finserv values in dynamic and consistent manner and is designed to be easily recognisable and yet differentiated so as to build an enriching and sustainable relationship with all who experience it. The logo has a monogram created wit...

INNOVATIVE RETAIL CONCEPTS PRIVATE LIMITED The bigbasket.com is a brand by Innovative Retail Concepts Private Limited. It is India’s largest online food and grocery store. Its logo is a fresh green squircle shape with its acronym ‘bb’ written in red - bold and black -normal. Below this, its name is written in red and black sans serif type.

UTTAR PRADESH GLOBAL INVESTORS SUMMIT 2023 Uttar Pradesh Global Investors Summit (UPGIS) 2023 scheduled from  February 10-12, 2023 at Lucknow, is the flagship investment summit of the Government of Uttar Pradesh. The logo for the event is pink and purple dominating multi-element graphic design. It has a monogram of ‘UP’ with diagonally upward pointing arrows, ‘Global’ is written with ‘o’ as a globe and ‘Investors Summit’ in sans serif bold. The dates and the tagline are written in black sans serif condensed type.

INDIAN INSTITUTE OF SCIENCE Indian Institute of Science (IISc) came into existence on May 27, 1909 in Bangalore following a vesting order and resolution passed by the government of India to establish the Institute. In August 2019 IISc got a new logo. The new seal is a refined version of IISc’s traditional emblem made compatible with modern digital media. The current logo is six pointed hexagram (greek) or sexagram (Latin) created using strokes of orange, bright green and blue is fresh, is used to conjure spiritual forces. The acronym of the name is written in black in upper and lowercase letters.

VRB CONSUMER PRODUCTS PRIVATE LIMITED Vrb Consumer Products Private Limited is a private incorporated on October 12, 2012. It is involved in production, processing and preservation of meat, fish, fruit vegetables, oils and fats. Its logo is its brand name and word mark ‘VEEBA’ written in dark blue sans serif, with their strokes curved at ends in inner corners. The ‘B’ is treated as a single stroke. A pair of green leaves are artfully placed in between B and A.

MAA COMMUNICATION LTD. Maa Communications Ltd. started out as Marketing and Advertising Associates in 1959. It was startted by Ayaz S Peerbhoy to reach out to the Indian consumer. Its logo is a red word mark of its name in lowercase crisp thin sans serif letters, in which the second ‘a’ is tilted to think and its ideas emanate into bigger visions. Below this ‘communications’ is written.

THE ENGLISH AND FOREIGN LANGUAGES UNIVERSITY The English and Foreign Languages University (TEFLU), Hyderabad, was founded in 1958 as the Central Institute of English (CIE). It was renamed the Central Institute of Foreign Languages (CIEFL) in 1972. In 1973, CIEFL was awarded the status of a deemed university. In 2006-2007, CIEFL was given Central University status by an Act of Parliament and accordingly renamed The English and Foreign Languages University. Its circular emblem with a globe of the world with longitudes and latitudes in black is superimposed by its acronym ‘EFL’ as bordered sans serif capital letters in brown. It has its motto in Sanskrit ‘सर्वं शब्देन भासते’ on top and ‘Words Illuminate the World’ at the bottom.

CENTRAL INSTITUTE OF INDIAN LANGUAGES The Central Institute of Indian Languages (CIIL) is entrusted with the responsibility of conducting research in language analysis, pedagogy, technology and use. Its monogram is created out of its acronym ‘CIIL’ in light brown and red colours. The two ‘i’s have their dots in red colour and placed on top in the first ‘i’ and in the bottom in the second ‘i’ resembling a scroll of yester years.

HELIOS - THE WATCH STORE Helios - The Watch Store is India's largest multi-brand premium watch retailer introduced by Titan Company Limited. The Helios' logo is set in black to represent a finest retailing chain to sell premium brand watches from all over the world. It has a pictogram of clock in greenish blue and grey and adjacent to it is its name written in stylish sans serif with lesser than normal x-height, curved corners, curves and smooth ends of strokes. Below that in capital letters ‘The Watch Store’ is written. The letters E, H, A and R are treated to make this logo unique.

AXIS BANK LIMITED Axis Bank is the third largest private sector bank in India. The bank offers the entire spectrum of financial services to customer segments covering large and mid-corporates, MSME, agriculture and retail businesses. The bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (formerly known as Unit Trust of India), Life Insurance Corporation of India, General Insurance Corporation of India, National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd.. The logo of the bank was designed by Ogilvy & Mather and is the brainchild of Sumanto Chattopadhyay. The logo design of Axis Bank is based on the letter ‘A’. It is a contemporary, universal and solid design that retains the burgundy colour of the original UTI logo as a link to its heritage. The logo has two strokes, the first stroke depicts forward growth while the second stroke sign...

IDFC FIRST BANK IDFC First Bank was founded by the merger of Erstwhile IDFC Bank and Erstwhile Capital First on December 18, 2018. The contemporary word mark and identity that is aimed at both rural and urban consumers has been created by Alok Nanda & Company (ANC). The brand identity is unconventional, in keeping with IDFC’s approach to banking. The identity ANC created works as a vibrant, approachable signage in rural India and looks equally cool on the backlit screen of a smartphone. The new identity is designed to appeal to a new generation of consumers who are growing up online. This logo has an emblem and a word mark in earthy brown colour. The emblem is made of ‘I’ and ‘F’ placed in a square depicting a horizontal bar chart and the name is written in clean sans serif letters.

TIMES NETWORK Times Network with its credo Now or Nothing takes the centre stage of influencing the influencer, by delivering the most compelling and irreplaceable content to these viewers. Times Network – part of India’s largest media conglomerate, The Times Group houses the brands of TIMES NOW, ET NOW, Mirror NOW, Movies NOW, Movies Now HD, MN+, Romedy NOW, Romedy NOW HD, MNX, MNX HD and Zoom. The new logo is a pyramid, which signifies the population of the country and the red tip on the top is our target audience. It is to ensure that everyone in the network will have the same corporate identity. All the brands should complement and respect each other in the network. ‘Now or Nothing’ is a credo that has been followed since inception.

FENESTA INDIA LIMITED Fenesta India Limited is the India's largest windows and doors brand and is a part of, 1889 established DCM Shriram Group. The company has fabrication units in Bhiwadi, Chennai, Bhubaneswar and Hyderabad, from where the final products are shipped out to showrooms and customer sites across the country. Its emblem in cyan colour has its name written in classic upper and lowercase sans serif bold. At its top right corner a four panel window is shown and below this its tagline ‘Better by Design’ is written in red. This is a simple, clear and easy to understand logo that matches well with the brand.

BIKAJI FOODS INTERNATIONAL LTD. In the late eighties, Shivratan Agarwal created a new identity for himself by creating the brand Bikaji. The name Bikaji is derived from Bika Rao- the founder of Bikaner and Ji, used as a mark of respect in India. The lemon fruit shaped red colour logo has an orangish yellow border with its name white colour sans serif text. The text has curved endings on one side of its strokes, making it crisp while being nuanced, maybe imitating the quality of the food it represents. 

AAYUV TECHNOLOGIES PVT. LTD. Ekincare - a brand of Aayuv Technologies Pvt. Ltd., began its journey as a medical records platform in 2015, with the intention to help non-resident Indians keep track of the health of family members back home. Its logo is a bright blue ‘K’ as a stenciled figure in blue and ‘E’ is made up of three horizontal strokes of yellow, green red and black. These colours and forms symbolise family and vibrant relationships. Its name is written in lowercase sans serif letters.