PARK AVENUE

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Park Avenue
PARK AVENUE

Raymond Consumer Care is the FMCG entity of the ninety plus year old Raymond Group and is one of India's most well-known conglomerates. The roots of Raymond's FMCG foray dates back to 1964 when it entered into a joint venture with US based FMCG company Helene Curtis. In 1990, Raymond entered the sexual wellness business with the launch of 'KamaSutra' in a JV with Ansell Australia. In 2002, it entered the men's grooming space with brand Park Avenue. It is one of India’s leading men’s formal apparel and accessories brand. The new logo of Park Avenue typifies a young, contemporary and global appeal.The logo and the mnemonic are a derivative of the brand’s ethos of creating and celebrating the young Indian male, who exudes confidence and is a natural leader.

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