BUNDL TECHNOLOGIES PRIVATE LIMITED

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Bundl Technologies Private Limited (Swiggy)
BUNDL TECHNOLOGIES PRIVATE LIMITED

Bundl Technologies Private Limited builds innovative products and solutions that deliver unparalleled convenience to urban consumers. Swiggy is India's largest online food ordering and delivery platform, founded in 2014 and is based in Bangalore. In July 2014, the two founders, Sriharsha Majety and Nandan Reddy, designed an e-commerce website called Bundl to facilitate courier service and shipping within India. Bundl was halted and rebranded to enter the food delivery market. At the time, the food delivery sector was in turmoil as several notable startups were struggling. Majety and Reddy approached Rahul Jaimini, formerly with Myntra and founded Swiggy and parent holding company Bundl Technologies in 2013. Swiggy has an emblem and word mark. The letter ‘S’ is duly drawn as ‘location’ symbol in bright orange colour, indicating that it is in the location or in the customer’s location. The wordmark is its brand name written in an uncluttered bold sans serif capital. This logo is legible in an eminent manner and the colour is visible in many backgrounds, especially in darker ones.

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