FASTAG

FASTAG

The emblem of FASTag, the passive tag RFID payment system for payment of tolls for National Highways, is created in the colours of the National Flag. The orange and green word mark has its name written in sans serif italics bold with the top horizontal stroke of ‘F’ extended as a n arrow to make a highway; the bottom horizontal stroke of ‘g’ forming the return highway and the dot above ‘i’ is depicted as waves. Below the word mark its tagline ‘Easy to Cruise’ is written in grey. The logo has dynamism and momentum and is also prominent and easy to recognise.