PHONEPE

PHONEPE

The purple emblem of PhonePe consists of a monogram and a word mark of its name. The monogram is created using the letters ‘P’ and ‘पे’ and placed inside a circle in white. Its name is written alongside in smooth sans serif typeface. The logo uses unusual bu and affable colour to stand out from the competition and the symbol and words are easily adapted to different media. The colour purple symbolises royalty, nobility, luxury, power and ambition.