BITS DESIGN SCHOOL

BITS DESIGN SCHOOL

The emblem of BITS Design School (BITDES) has a rectangle with red outline housing the motifs of orange sun, blue horse and flowing water. Below the rectangle, its acronym is written in blue sans serif typeface and its name is written at the bottom. The ‘E’ in the acronym is written with a red and two horizontal bars denoting equality, synonymous and navigation; the sun symbolises life, energy, power, positivity, illumination, light and clarity; water signifies life, motion and fertility; horse symbolises strength, courage and freedom; the colour red denotes passion, power, strength, courage, determination, energy and celebration and the colour blue denotes serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.