Logos of India

ARMY EDUCATIONAL CORPS Born on June 1, 1947, the Army Educational Corps (AEC) came into existence with just 40 regular officers, 40 short-service commissioned officers, 120 JCOs and 400 other Ranks. With its training centre is in Pachmarhi, Madhya Pradesh it supervises and directs all education in the Army and also provides the instructors and examines the machinery for all its educational exams. The Corps also runs human resources development centres, whose function is to instruct SSC-level education, Army Cadet College cadre classes, certificate education, schooling in foreign and regional languages, communication skills, map reading and music training. The management of Sainik Schools by this Corps has helped in moulding young minds and setting them on the path of military leadership. Its emblem has a torch in the foreground and a star in the background and its name in Devanagari written in a border below.

ARMY AVIATION CORPS The Army Aviation Corps (AAC) formed on November 1, 1986. The AAC Centre is at Nasik, Maharashtra. Army aviation training which was previously carried out at the School of Artillery at Deolali, is now carried out in an independent Combat Air Training School also at Deolali. Its insignia has a flying eagle above a pair of crossed swords placed in a purple circle and at the bottom is a red banner with its motto in Sanskrit ‘Suveg va Sudrid’ meaning ‘Swift and Sure’.

THE LADAKH SCOUTS The Ladakh Scouts, also known as the Snow Warriors or Snow Tigers, is an infantry regiment of the Indian Army. Specializing in mountain warfare, the regiment's primary role is to guard India's borders in the high-altitude areas of the Ladakh region, as well as Jammu & Kashmir in general. Raised as a paramilitary unit, the Ladakh Scouts were converted into an Army regiment in 2000. The Ladakh Scouts are recruited mainly from India's Ladakhi and Tibetan communities and are among the Indian Army's most decorated units. Its Regimental Centre is Jammu & Kashmir and its Regimental insignia is an Urial native to the Ladakh Mountains. Its Regimental motto is ‘Ek Goli Ek Dushman’ (One Bullet One Enemy) and its war cry is ‘Ki Ki So So Lhargyalo (Victory to God).

INDIAN NATIONAL SPACE PROMOTION AND AUTHORISATION CENTRE To facilitate private sector participation, the government has created the Indian National Space Promotion and Authorisation Centre (IN-SPACe), as a single-window, independent, nodal agency which functions as an autonomous agency in Department of Space (DOS). Established as a single window agency for all space sector activities of private entities, IN-SPACe plays an important role in boosting the private space sector economy in India. IN-SPACe, is responsible to promote, enable authorize and supervise various space activities of the NGEs that include, among others, the building of launch vehicles and satellites and providing space-based services; sharing of space infrastructure and premises under the control of DOS or ISRO and establishment of new space infrastructure and facilities. Its pink and blue emblem has is acronym written in thin sans serif with fine finish. The letter ‘A’ is depicted using blue and pink slanted an

DHRUVA SPACE PRIVATE LIMITED Dhruva Space Private Limited (Dhruva Space) is a space technology start up, is focused on building full-stack space engineering solutions. The company is based out of Hyderabad, India and Graz, Austria. Its logotype is its name written in black sans serif bold 'DHRUVA' and below this 'SPACE' is written in thin small sans serif. The 'A' in 'DHRUVA' does not have horizontal stroke. The logo is crisp, clean and precise.

WILDCRAFT INDIA PVT. LTD. Incorporated in 1998, Wildcraft India Pvt. Ltd. (WIPL) is India’s foremost company in the manufacturing and distribution of head-to-toe products for trek-to-travel solutions. WIPL is an Indian clothing and accessories company with its headquarters in Bangalore. Wildcraft has been serving the armed forces, the paramilitary and police personnel through defence and police canteens across the country. Its orange and black colour logo has 'w' written in bold and rough brush strokes, which is supported by its name in black with a casual looking experimental typeface is intended to give a feel of the younger generation. It symbolises freedom, ease of use and being casual and being strong at the same time. This logo is in use since December 16, 2014.

BUILD HQ Build HQ is an exhibition space and a collaborative platform in the heart of Chennai. The marketplace is also a platform for architects, designers and customers to collaborate on projects, interact on the selection of materials and specifications, resulting in direct and indirect business. Its logo has an emblem and its name as a logotype. The emblem shows a 'B' under construction. Its name is written alongside in capitals and lowercase. The last two letters 'HQ' being written in capitals stand out.

APOLLO HOSPITALS ENTERPRISE LTD. Apollo Hospitals Enterprise Ltd. was established in 1983 by Dr. Prathap C Reddy, renowned as the architect of modern healthcare in India. As the nation’s first corporate hospital, Apollo Hospitals is acclaimed for pioneering the private healthcare revolution in the country. Its logo in cyan and orange has a nurse holding a torch and its name written below in asymmetrical fashion. The logo is crisp, clean and easy to understand and relate.

GSP CROP SCIENCES PRIVATE LIMITED GSP Crop Science Private Limited (GSP) was promoted Vrajmohan R. Shah in 1985, as a manufacturer of single super phosphate in the fertilizers industry. Today, it manufactures technical grade ingredients and formulates insecticides, fungicides and herbicides, intermediates, biopesticides, seed-treatment chemicals and public health products. Its products are successfully exported to about 45 countries. Its emblem is a monogram of its acronym GSP blue in stencil cut letters with a sprout of green leaves springing from the counter of 'P'.

ASIAN PAINTS LIMITED Asian Paints Limited was set up as a partnership firm by four friends in 1942. Asian Paints manufactures a wide range of paints for decorative and industrial use and offers wall coverings, water proofing, adhesives and services under its portfolio. The company is also present in the home improvement and decor segment and offers bath and kitchen products. The brand identity signifies its intent to establish a deeper connect with our customers as well as ensure that the Asian Paints brand is able to stir the consumer’s imagination and ignite their creativity. Its logo conveys those elements with the flowing ribbon formation that creates the ‘AP’ design highlighting the easy flow, smoothness, dynamism and possibility that our solution and offerings will provide .

MAHINDRA & MAHINDRA LTD. Mahindra & Mahindra Ltd., is a federation of companies, bound by one purpose – to Rise, which was established in 1945. The group’s logo is a red coloured sans serif geometrical chisel cut with round cornered text. It symbolises precision, perfection, trust and reliability.

OLIVE PLANET PVT. LTD. Olive Planet Pvt. Ltd. is a manufacturer of premium quality military and tactical gear catering to soldiers, wildlife and adventure professionals and enthusiasts. It started as India's first exclusive online store for military gear in 2009. Its circular monogram in black and olive shade looks like a firearm’s telescopic sight is made with ‘O’ and ‘P’. The logo looks crisp and clean and perfect as the product it represents should be.

SPECSMAKERS OPTICIANS PRIVATE LIMITED Specsmakers Opticians Private Limited is a leader in crafting stylish, high-quality, eyewear at affordable prices. Specsmakers offers a wide variety of fashionable eyewear with high quality with a focus on reinventing the eyewear shopping experience, exceptional service with an unprecedented level of speed and convenience to make the process of buying glasses fun and enjoyable. Its logo has monocle frame with a cyan stroke supported by similar strokes of magenta and yellow suggesting visibility in all the colours. Its name is written in a smooth finishing sans serif letters in black.

SKYROOT AEROSPACE PRIVATE LIMITED Skyroot Aerospace Private Limited is producer of a series of modular Space launch vehicles named 'Vikram', especially crafted for the small satellite market. More than 20,000 small satellites are estimated to be launched in the coming decade and Vikram series is designed to enable this through unprecedented mass producibility and affordability. On May 10, 2022, Skyroot Aerospace announced their new identity reflecting their ambition to reach the stars with a goal of ‘Opening Space for all’. Its logo subtly crystallizes the acronym ‘SR’ of SKYROOT into a rocket-plane, while the sharp elegant edges represent their cutting-edge tech.

EMBASSY GROUP Embassy Group is a leading development firm in real estate commenced its operations in 1993. The group’s operation is spread across Indian and international markets that include Bangalore, Chennai, Hyderabad, Pune, Coimbatore, Trivandrum, Serbia and Malaysia. Its black colour emblem is the alphabet ‘E’ shaped like a triangle to depict a pyramid. This symbolises solid, reliable and lasting buildings and constructions. Below this its name is written in orange colour.

5 GORKHA RIFLES The 5 Gorkha Rifles was originally raised as the 25th Punjab Infantry on May 22, 1858 at Abbotabad. Later rechristened as 5th Gorkha (Rifle) in 1891, the Regiment has since acquitted itself with a dazzling record of military victories, valour and array of awards not forgetting the unique feature of winning two Victoria Cross on a single day. It is the only Regiment to have won nine Victoria Crosses in the Great Wars and has 49 battle honours to its credit. It saw hard fought actions in the scorched deserts of Gallipoli and Mesopotamia and rugged clime of Afghanistan during the First World War with an enviable martial account. The British conferred the title 'Royal' on the Regiment in 1921 in recognition of its superlative combat services in the Great War. The Second World War too bore the testimony of sustained military glories with the 'Fighting Fifth' fighting their way through Iraq, Iran, Palestine, Italy, Lebanon, Burma, Java, Malaya and Siam.

4 GORKHA RIFLES The 4 Gorkha Rifles is an infantry regiment of the Indian Army. It was originally raised in 1857 as part of the British Indian Army, but after India's independence in 1947 it was one of six Gurkha regiments transferred to the Indian Army. The regiment was formerly known as the 4th Prince of Wales's Own Gurkha Rifles, but after it was transferred to the Indian Army its name was changed upon India becoming a republic. Since its establishment 155 years ago, the regiment has fought in many conflicts and earned many battle honours, including the Second Afghan War, the Boxer Rebellion, the First World War, the Second World War and most of the wars and Counter Insurgency Operations India has fought since independence. Its Regimental Centre is Sabathu, Himachal Pradesh and its Regimental insignia is a pair of crossed Khukris (a Gorkha dagger) with the Roman numeral IV below. Its motto is ‘Kayar Hunu Bhanda Marnu Ramro’ (Better to die than live like a coward) and i

THE MARATHA LIGHT INFANTRY The Maratha military qualities were brilliantly optimised in their historic campaigns against the Mughals and the British, under the leadership of Shivaji and succeeding rulers. Maratha armies, comprising both infantry and light cavalry with the Maratha naval power had dominated the military scene in India for three centuries. The Maratha Light Infantry is also one of the oldest. It's First battalion, also known as the Jangi Paltan, was raised in 1768 as part of the Bombay Sepoys. Its Regimental Centre is Belgaum, Karnataka and its insignia is a bugle and cords with a pair of crossed swords and a shield. They chose the bugle for their insignia, as it best represented the light infantry mode of combat by skirmishers, controlled by orders issued on the bugles. The insignia is worn with a red and green hackle. It motto is ‘Duty, Honour, Courage’ and its war cry is ‘Bol Shri Chhatrapati Shivaji Maharaj Ki Jai’(Say Victory To King Shivaji).

THE GRENADIERS REGIMENT The oldest Grenadier Regiment of the armies in the Commonwealth belongs to the Indian Army. A composite battalion comprising Grenadier companies of Bombay Sepoys won the famous battle of Talegaon in 1778. By 1784, it was given the title of Bombay Grenadiers. The concept of 'Grenadiers' evolved from the practice of selecting the bravest and strongest men for the most dangerous tasks in combat. The Grenadiers have one of the longest unbroken record of existence in the Indian Army. Its Regimental Centre is Jabalpur, Madhya Pradesh and its Regimental insignia is a brass grenade bearing the White Horse of Hanover and the insignia is worn on the uniform with a white hackle. Its motto and war cry is ‘Sarvada Shaktishali’ (Ever Powerful).

THE MADRAS REGIMENT The Madras Regiment was initially formed as the Madras European Regiment in the 1660s by the East India Company as the second company established in India. However, it was formed as a battalion in 1748 under the command of Major Stringer Lawrence. Many well-known British officers have commanded this regiment; Robert Clive is one among them. This regiment has fought the Carnatic wars, which were fought in South India. The Regiment performs on the belief that ‘In the path of duty and self-sacrifice, giving their lives that we might live in freedom’. The elephant crest symbolizes its gallantry in the Battle of Assaye under Arthur Wellesley, later Duke of Wellington. After independence, the infantry battalions of the Travancore ‘Nair Pattalam’, Cochin and Mysore State forces were amalgamated into the Madras Regiment. Currently the regiment has a strength of 20 battalions. The Regimental Centre is at Wellington, Tamilnadu. Its Regimental insignia is an Assaye Eleph

THE PUNJAB REGIMENT The Punjab Regiment is one of the oldest in the Indian Army. It traces its origins to 1761 when the first battalion was raised at Trichinopoly. The first four battalions of what later became the 2nd Punjab Regiment and finally the Punjab Regiment and were raised during the hostilities in the Carnatic in south India between 1761 and 1776. The names changed from Coast Sepoys to Carnatic Battalions to Madras Native Infantry to The Punjab Regiment. Its Regimental Centre is in Ramgarh, Bihar and its Regimental insignia is a Galley, an ancient Greek or Roman warship, with a bank of oars and sail. It is perhaps the only infantry insignia of a naval vessel anywhere. It was awarded to 69th Punjabis in recognition of the readiness to serve overseas. Its motto is ‘Sthal Wa Jal’ (By Land and Sea) and its  war cry is ‘Bole So Nihal, Sat Sri Akal’ (He who cries God is Truth, is Ever Happy) and ‘Bol Jawala Ma Ki Jai’ (Say Victory to Goddess Jawala).

THE PARACHUTE REGIMENT The first Indian airborne formation was the 50 Independent Parachute Brigade raised on October 29, 1941 with 151 British, 152 Indian and 153 Gurkha Parachute Battalions and other support units. The Indian Parachute Regiment was established on March 1, 1945, as the regiment to which is Indian and Gurkha parachute battalions would belong. 152nd Indian Parachute Bn was split to form the 1st Parachute Bn consisting of Hindu troops and the Muslims troops forming the 4th Para Bn, while 153rd and 154th Gurkha Para Bns being renamed the 2nd and 3rd Battalions respectively. Four independent parachute companies were also raised to complete the regiment, one each as a defence company for the divisional HQ and the brigade HQs and named thus. Its Regimental Centre is Bangalore with the training establishment at Agra. Regimental insignia is an open parachute with wings spread out and a dagger placed upright, between the wingsand its motto is ‘Shatrujeet’ (The Conqueror).

MECHANISED INFANTRY REGIMENT The Mechanised Infantry Regiment is an infantry regiment of the Indian Army. It is one of the youngest regiments in the army and though it was formed as a result of lessons learned in the 1965 Indo-Pak War. It was the mastermind of late Gen K Sundarji who had the foresight to cater the needs of a modern army. Various mechanised battalions being brought together under a single cap badge as the Mechanised Infantry Regiment in 1979. Its Regimental Centre is Ahmednagar, Maharashtra, Regimental Insignia is a rifle bayonet mounted on a BMP-1, depicting the infantry and mechanised facets of the Regiment, Regimental motto is Valour & Faith and its war cry is ‘Bol Bharat Mata Ki Jai’ (Say Victory to Mother India).

BRIGADE OF THE GUARDS The Brigade of The Guards is a regiment of the Indian Army. It is the first ‘All India’ mixed ‘All Class’ Composition Infantry Regiment of the Army where troops from all parts of India serve together in various battalions of the Regiment. The Guards Brigade was raised to implement the Government's policy of encouraging Army recruitment from classes and regions which had been under-represented in the forces. Later, they were joined by the 1st Battalion of the 7th Rajput Regiment. It is the only regiment of Foot Guards in the Indian Army. The Guards Regimental Centre is at Kamptee in Maharashtra. Its Regimental insignia is Garuda - A mythological eagle king, motto is ‘Pahla Hamesha Pahla’ (Ahead Always Ahead) and  war cry is ‘Garud Ka Hun Bol Pyare’ (I am from the Garud, Say Oh Friend).

PRESIDENT’S BODYGUARD The President's Bodyguard (PBG), as it is known today, was raised in 1773 at Benares, by then Governor General Warren Hastings, with a strength of 50 picked troopers and horses. This nucleus of the Bodyguard was later augmented by another 50, provided by Raja Chet Singh of Benares, bringing the overall strength of the Bodyguard up to 100 horses and men by the end of that year. The establishment of the Regiment varied through the years, being augmented in times of war and it attained its maximum strength of 1929 all ranks, in the Army List of 1845, just prior to the First Sikh War. After Independence, in keeping with its high traditions, the PBG rendered yeoman service in 1947 and around the capital in the upheaval during the aftermath of partition. The Regiment saw action in 1965. The badge of the PBG comprises the state symbol borne aloft on an open parachute supported by crossed lances. These are held together by its title. The crest thus, symbolizes th

ANDHRA SUB-AREA (UNDER ATTN&K) Andhra Sub-Area (Under ATTN&K) of Indian Army‘s formation badge and sleeve patch of this has a trident ‘trishul’ on red background.

MAHARASHTRA GOA & GUJARAT AREA Maharashtra Goa & Gujarat Area is also known as MG&G Area of Indian Army‘s formation badge and the sleeve patch of this has a pair of crossed swords topped with a globe on red background.

71 INDEPENDENT SUB-AREA (NORTHERN COMMAND) The 71 Independent Sub-Area (Northern Command) of Indian Army‘s formation badge and sleeve patch of this has a mountain deer on red background.

PUNJAB HARYANA & HIMACHAL PRADESH INDEPENDENT SUB-AREA Punjab Haryana & Himachal Pradesh Independent Sub-Area of Indian Army‘s formation badge and sleeve patch of this has a Buddhist lion on red background.

UTTRA PRADESH AREA Uttar Pradesh Area of Indian Army‘s formation badge and sleeve patch has a pair of fish in a yellow circle on red background.