WHISPER

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Whisper
WHISPER

The menstrual hygiene category in India has come leaps and bounds from where it was when Whisper was launched in 1989. Periods was something no one talked about openly and advertising about menstrual hygiene products was unheard of. The brand’s logo is a word mark placed on a green tablet created using a font similar to brush strokes, which are pleasant and soothing. The ‘w’ and ‘h’ are ligatured and counters of the ‘p’ and ‘e’ are open. Overall, the logo is appealing, soothing and can bring calmness and cheer to the viewer.

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DHANALAKSHMI SRINIVASAN UNIVERSITY

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ONGC VIDESH LIMITED

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HINDUSTAN INSTITUTE OF TECHNOLOGY AND SCIENCE

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