INSITUMICRON

INSITUMICRON

InsituMicron is building technologies for material revolution. Its logo has a motif and a word mark rendered in the tones of blue and bluish green. As the equipment developed and produced are working on the principles of spectrography and micrography and studies stress, strain, compression and fracture the motif is inspired by them and the equipment. It depicts the pressure and vibration using horizontal lines and waves. On its right is the name of the entity in sans serif capitals and lowercase font with varying stroke thickness. The colour blueish green is a spiritual colour. It is often associated with the divine, as it has a calming and peaceful energy. When you see blue-green represents new spiritual insights or understanding. Besides, blue-green refers to harmony and prosperity and represents refreshment and tranquillity. The logo is contemporary and meaningful.