SWA DIAMONDS

SWA DIAMONDS

Concept of SWA Diamonds came into being from Capestone Ventures Pvt Ltd, a leading name in the wholesale diamond jewellers market, that does business with prominent retail jewellers. Swa is an expression of the radiant self. Swa is the beginning of all of creation. The words Swagath, Swara, Swatantra, Swayam, Swapna, Swabhiman, Swarga, Swantham, Swaroopam, Swakaryam, Swasthi, Swad all start with Swa. The crux of the Swa story is that ‘It All Starts with the Self’. The logo is a monogram created using its name ‘SWA’ depicted like an ornamental pendant, with the middle strokes of ‘W’ forming a decorative hook, below which ‘diamonds’ is written in greenish blue colour.