PAYTM PAYMENTS BANK LIMITED

PAYTM PAYMENTS BANK LIMITED

Paytm Payments Bank Limited (PPBL) is an Indian payments bank, founded in 2017 and headquartered in Noida and is part of mobile payment company Paytm. The original Paytm logotype was designed by Liquid Designs of Gurugram, Haryana, combining capital and lowercase letters in dark blue and cyan using the typeface Open Sans Light Semibold, which is bold, legible and has high visibility. It has an interesting use of capital and lowercase letters in the same x-height and only the vertical stroke of 't' extends little beyond the x-height. The bottoms of the vertical strokes have one of their corners rounded and 'P' has its top corners rounded. This logotype is relevant for digital use and specifically more relevant for use in mobile phones. The Paytm Payments Bank logo is a well-designed and effective representation of the company's core values. It is a simple, yet memorable logo that is instantly recognizable to customers. The logo is also visually appealing and easy to remember. These factors make the Paytm Payments Bank logo an effective tool for building trust and confidence with customers.