BANK OF BARODA

BANKOF BARODA

The emblem of Bank of Baroda (BoB) is a unique representation of a universal symbol. It comprises dual ‘B’ letterforms that hold the rays of the rising sun. It is called the Baroda Sun. The sun is an excellent representation of what the bank stands for. It is the single most powerful source of light and energy – its far reaching rays dispel darkness to illuminate everything they touch. BoB seeks to be the source that will help its stakeholders realize their goals. To its customers, it seeks to be a one-stop, reliable partner who will help them address different financial needs. To its employees, it offers rewarding careers and to investors and business partners, maximum return on their investment. The single-colour, compelling vermillion palette has been carefully chosen, for its distinctiveness as it stands for hope and energy. The Baroda Sun is a fitting face for the brand because it is a universal symbol of dynamism and optimism. The current identity is a result of the amalgamation of Dena and Vijaya with Bank of Baroda. The revised logo consists of two parts: the identifier and logotype in Devanagari and English along with the Vijaya and Dena bank units. All the while it stays in touch with our heritage and the enduring relationships on which the bank is founded.