FOOD FORTIFICATION (F+ LOGO)

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Food Fortification (F+ Logo)
FOOD FORTIFICATION (F+ LOGO)
Fortification is the addition of key vitamins and minerals such as iron, iodine, zinc, vitamins A and D to staple foods such as rice, wheat, oil, milk and salt to improve their nutritional content. These nutrients may or may not have been originally present in the food before processing or may have been lost during processing. One of the strategies to address this problem is fortification of food. The food fortification logo is an identity mark to distinguish fortified products from non-fortified ones as per the standards notified under FSS (Fortification of Food) Regulation, 2018. This square shaped blue symbol has ‘+F’ written within with a swirling stroke surrounding it. It has its tagline ‘Fortified Sampoorna Poshan Swasth Jeevan' written in black below. It means ‘Fortified Complete Nourishment Healthy Life’. 

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