PAYTM

PAYTM

Paytm started the digital revolution in India and it became India’s leading Payments App. Millions merchants and businesses are powered by Paytm to accept payments digitally. Paytm App is used to pay bills, do Recharges, send money to friends and family, book movies and travel tickets. Paytm logo was designed by Liquid Designs of Gurugram, Haryana, combining capital and lowercase letters in dark blue and cyan using the typeface Open Sans Light + Semibold, which is bold, legible and has high visibility. It has an interesting use of capital and lowercase letters in the same x-height and only the vertical stroke of 't' extends little beyond the x-height. The bottoms of the vertical strokes have one of their corners rounded and 'P' has its top corners rounded. This logotype is relevant for digital use and specifically more relevant for use in mobile phones.