INDUSIND BANK LIMITED

INDUSIND BANK LIMITED

IndusInd Bank is one of India's leading financial services brands. Brand IndusInd Bank is built around its deep focus and strong commitment to the customer and the all-embracing culture of customer-centricity. The bank is inspired by the ethos of the Indus Valley Civilization, one of the oldest civilizations of the world, from which it draws its name and from its rich heritage and legacy. It is from this that it draws on the vibrant symbol of the Zebu Bull. The Zebu is not only a quintessential symbol of the ancient civilization, but it also represents the vibrant and progressive community from which it draws inspiration. The Zebu marks the identity of the brand and its presence seen across all brand touch points. The brand communicates in Burgundy and Yellow Ochre – the brand colours. Exuding warmth and adding vibrancy, these colours help to create a strong and a unique brand identity and visual interest. Their consistent use enables a strong consumer connect.