MAKE IN INDIA

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Make In India
MAKE IN INDIA

The Make in India initiative was in September 2014 as part of a wider set of nation-building initiatives. Devised to transform India into a global design and manufacturing hub, Make in India was a timely response to a critical situation. By 2013, the much-hyped emerging markets bubble had burst and India’s growth rate had fallen to its lowest level in a decade. The Department for Promotion of Industry and Internal Trade (DPIIT) worked with a group of highly specialised agencies to build brand new infrastructure. Lion is the symbol of Make in India. The Make in India logo was created by Kennedy and Wieden. The Ashoka Chakra, which features four lions, inspired the logo. The Make in India logo is a symbol of the country’s success in all areas, representing strength, manufacturing, and national pride. The Make in India logo is a silhouette of a lion made of cogs (symbolises the industries and the manufacturing units). The Ashoka Chakra inspired the design. The lion has long been a part of the national emblem, representing the attainment of enlightenment as well as tenacity, courage, and wisdom, i.e. all the Indian values. It represents strength, manufacturing and national pride.

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