AU SMALL FINANCE BANK LIMITED

AU SMALL FINANCE BANK LIMITED

Mr. Sanjay Agarwal established AU Finaciers in 1996. After bagging the Small Finance Bank (SFB) licence in 2015, Au Financiers commenced its journey as an Small Finance Bank (SFB) on April 19, 2017 it became a Scheduled Bank status on 1st November. In 2021, the bank became the Largest Small Finance Bank of the country and evolved its positioning from ‘Chalo Aage Badhein’ to ‘Badlaav Humse Hai’. Reminiscent of the rising sun, AU Small Finance Bank heralds a new dawn into the lives of everyone it touches. This sentiment is perfectly captured in its logo. The colours are young and vivid, so as to break away from the clutter and demand attention. The colour orange is a warm and inviting colour, very stimulating and signifies optimism. The colour purple evokes creativity and innovation as well as connotes being premium. To balance the attributes of the above two colours, we have used white which signifies simplicity, transparency and symbolises new beginnings.