INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD

INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD

Indian Institute of Management Ahmedabad (IIM Ahmedabad) is the number one business school in India, located in Ahmedabad, Gujarata. The logo introduced in November 2022 is an updated version of the earlier logo which depicted the Sidi Saiyyed Mosque jaali has been spruced up to perform better across all media, its colour darkened and the acronym changed to ‘IIMA’. While releasing the logo and a new website on November 3, the Board of Governors at IIM A in an official statement said, “As IIMA and its ethos shapes and adapts to global shifts, the institute felt the need to re-envision the IIMA website and renew its visual identity, which is represented by its logo." The new website embodies the IIMA brand philosophy of Simple, Bold and Global. After consulting with and incorporating feedback from relevant stakeholders, the logo refresh was also completed. The refreshed logo aims to convey a more vivid and vibrant brand identity while retaining all the elements of the existing IIMA logo that evoke and channel trust, authenticity and legacy by emphasizing a strong connection to Indian culture. The Sanskrit inscription ‘विद्या विनियोगद्विकास:’ (Development Through the Distribution or Application of Knowledge) continues to be an integral part of the logo. The logo also has refreshed the ‘jali’ work with clear and bold lines and curves in navy blue, which, while retaining the original aesthetics of the logo art, makes it digitally discernible on any device and adaptable to all formats. The ‘jali’ in the logo of the institute symbolises the roots of the Institute in the western Indian city of Ahmedabad.