INDIAN INSTITUTE OF MANAGEMENT BANGALORE

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Indian Institute of Management Bangalore (IIMB)
INDIAN INSTITUTE OF MANAGEMENT BANGALORE

The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. IIMB has a strong brand identity with a logo that has great recall. The red sun symbol supported by its acronym in black was designed by the National Institute of Design, Ahmedabad. The motto of the current logo is based on a line from the Sanskrit shloka which has become the motto of IIMB - तेजस्वि नावधीतमस्तु. This line, derived from the peace invocation of several Upanishads, translates as: 'Let our study be enlightening. Let us together be protected and let us together be nourished by God’s blessings / Let us together join our mental forces in strength for the benefit of humanity / Let our study be enlightening / Let us never be poisoned with the seeds of hatred for anyone / Let there be peace and serenity in all the three universes'. This is an invocation from Taittiriya Upanishad.

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