AAFT UNIVERSITY OF MEDIA AND ARTS

AAFT UNIVERSITY OF MEDIA AND ARTS

The emblem of the AAFT University of Media and Arts (ATTUMA) has a pictorial and a wordmark. The blue and red pictorial has a white shield with dual outlines houses the motifs of a flame supported by a decorative element. At its right its name is written in red using an experimental face and below that rest of the details are written. The shield symbolises protection, safety, courage, heritage, authority and bravery and the flame is an emblem of enlightenment, hope, life, truth and the regenerative power. The colour red symbolises passion, power, strength, courage, determination, energy and celebration and the blue denotes serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty.