AMITY UNIVERSITY

AMITY UNIVERSITY

The logo of the Amity University is in the form of a shield divided into dark blue and golden yellow sections by an upward sweeping line that depicts growth and progress in life, achievable through education. While the shield shape represents the resolute shelter of truth, two contrasting yet adjacent colours connote a blend of modernity with tradition. The dark blue with contemporary cues of technology, performance and advancement strikes a synergy with the golden yellow radiance of tradition, culture and values. The flame represents the purity and passion for knowledge, while the upper and lower parts of the flame replicate the arch of 'A' and the bend of 'U' respectively. In a way, this emblem is a good modern adaptation of established elements used for insignia.