TATA SIA AIRLINES LIMITED

TATA SIA AIRLINES LIMITED

Vistara is a joint venture of Tata Sons Private Limited and Singapore Airlines Limited (SIA). The company is registered as TATA SIA Airlines Limited. The brand name ‘Vistara’ is derived from the Sanskrit word ‘Vistaar’ that means ‘a limitless expanse’. The name Vistara draws inspiration from the world that Vistara inhabits, viz. the ‘limitless’ sky. The logo for Vistara was designed by Ray and Keshavan of Brand Union in August 2014.The emblem has two layers of closed loops in khaki colour. The first layer has got two interweaving loops of two parallel lines each and this is placed on another loop of two parallel lines. Below this wordmark in violet colour using a stroke varying sans serif font ‘Vistara’ is placed. It created using a mixture of capital and lowercase letters, where the ascender of lowercase 't' stands out.