WIPRO

WIPRO

The multicoloured logo or brand mark of Wipro depicts a sense of fluidity, resourcefulness, optimism and connectivity. The multiple colours demonstrate modernity and brand heritage. The elements in the logo represent  ideas, insights, technologies, industries and geographies. The expanding pattern means a boundless organisation. The four concentric circles represent the corporate’s values, employees, clients and partners and communities. The blue of the wordmark creates a sense of serenity, calmness, trust, spirituality, calmness, wisdom, freedom, openness, intelligence and loyalty. The dots in multiple colours symbolise energy and optimism.