SHIVALIK SMALL FINANCE BANK LIMITED

SHIVALIK SMALL FINANCE BANK LIMITED

Shivalik became the first Small Finance Bank in India to transition from an Urban Co-operative Bank. The Shivalik Bank logo blends in with the various aspects from nature with the company goals. The image icon in the picture represents earth (the small green mountain or triangle) and sky (the blue on top). It also connotes reaching for the sky as there is an upward arrow. These aspects hold significance with the company ideals as Shivalik Bank aims for reaching the sky with its feet firmly placed in the ground. The abstract view of mountains denotes stability, strength and growth. The mountain range that can be seen in the image (mountains beyond mountains) reflects the progressiveness of the brand. This indicates the strength with which enables serving the external and internal customers. The blue part of the sky denotes the universe which further connotes prospective clients. This tells a lot about the bank's capabilities and aspirations. The smooth edge of the blue part in the icon shows its client communication skills that are humble, courteous, professional and approachable. The green colour is inspired from the earthy hues denoting grounded approach at Shivalik Bank. The ‘client first’ attitude at Shivalik Bank comes from its down to earth approach. The negative space in between is deliberately left to show Shivalik Bank’s facilitating growth.