TANISHQ

TANISHQ

Tanishq has emerged as India’s fastest growing jewellery brand and is a name which signifies superior craftsmanship, exclusive designs and superlative product quality. The term Tanishq was coined by Mr. Xerxes Desai by marrying the words ‘Tan’ meaning body and ‘Nishk’ meaning a gold ornament. The journey of Tanishq started with the launch of 18k gold watches studded with precious stones in 1994. But, it soon grew into a 22K jeweller. Its logo is a monogram and wordmark, with ‘T’ being treated to present a delicate and well crafted jewellery brand. The lines are treated with curves at appropriate places to bring in elegance as if it is a natural plant. The strokes of ‘T’, ‘A’, ‘N’ and ‘Q’ are aptly curved. The ‘T’ and ‘Q’ make the start and end points giving symmetry and balance. It is written in brown which is considered a royal colour.

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