THUMS UP

THUMS UP

Thums Up was created in 1977, after the American company Coca Cola withdrew from India. The Chauhan brothers owned part of the Parle company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time. In the year 1993 Coca Cola bought the Parle owned drinks Gold Spot, Limca and Thums Up. The original Thums Up logo was a red hand gesture with a slanted, white, sans-serif typeface. This would later be modified by Coca Cola with blue strokes and a more modern-looking typeface.