FINO PAYMENTS BANK LIMITED

FINO PAYMENTS BANK LIMITED

Fino Payments Bank Limited was incorporated on April 4, 2017 with investments by ICICI Bank, BPCL and Blackstone. The bank’s logo has a motif and word mark in red and blue. The motif is a five pointed star with thick red outline supported by an upward blue arrow. The five-pointed star, also known as a pentagram, is a symbol with a long and varied history. It has been used by many different cultures and religions throughout the world, and its meaning has changed over time. The five points of the pentagram can be interpreted in many different ways. Some people believe that they represent the five elements of nature (earth, air, fire, water, and spirit). Star denotes perfection, humanity, magic and peace. In ancient Greece, the pentagram was a symbol of the goddess Aphrodite. It was also used by Pythagoreans as a symbol of perfection and harmony. Upward arrow denotes growth, progress and success. Alongside its name ‘Fino’ is written in blue with a fancy sans serif font. The blue colour in the logo represents trust, security and stability, while the red colour represents action, dynamism and growth. The text ‘Payments Bank’ is written in English and Devanagari at right, separated by a vertical line.