SOUTH INDIAN BANK LIMITED

SOUTH INDIAN BANK LIMITED

One of the earliest banks in South India, ‘South Indian Bank Limited’ came into being during the swadeshi movement. In the erstwhile logo of the bank, the unique picture is that of a coconut tree. The fronds of the coconut palm form the basic theme of logo. The sharp ends of the fronds are smoothened, thickened and twisted to form a ‘S’ denoting South Indian Bank. Thus the new logo has the continuity from its erstwhile logo. It can also be seen as two hands clinging to a strong pillar in the middle. The pillar represents the institution; the upper hand represents customers and the lower hand symbolises staff members. ‘S’ also projects a safe, solid, smart, strong, secular, shining, schooled, seasoned, successful and straightforward bank. Its Corporate colour is cardinal red. Red represents energy, creativity, warmth and love. The coconut tree is also a symbol of Kerala, the state in India where the bank is headquartered. Kerala is known for its lush green vegetation and its coconut trees. The coconut tree is a popular symbol of Kerala and its culture.