SURYODAY SMALL FINANCE BANK

SURYODAY SMALL FINANCE BANK

Suryoday Small Finance Bank is a new age bank that went live on January 23 2017. It started as Suryoday Micro Finance and now as Suryoday Small Finance Bank. The logo of the bank features an orange sun with a pair of birds flying in the foreground. The sun is a powerful and universal symbol that represents energy, positivity, growth, and enlightenment. It is also associated with qualities such as courage, strength, and vitality. The flying birds denotes the bank’s commitment to financial inclusion and giving the beneficiary the wings of freedom, warmth, touching the lives of many people and emancipation. The logo's use of the sun represents the bank's mission to empower individuals and communities by providing access to financial services that can help them grow and prosper. The colour blue used in the logo represents stability, trust and confidence, which are crucial qualities for a financial institution. Its tagline ‘A Bank of Smiles’ is written at the bottom. Overall, the logo communicates the bank’s commitment to serving its customers with integrity, transparency and a focus on their growth and wellbeing.