UTKARSH SMALL FINANCE BANK LIMITED

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Utkarsh Small Finance Bank Limited (USFBL)
UTKARSH SMALL FINANCE BANK LIMITED

Utkarsh Small Finance Bank Limited (USFBL) commenced banking operations in 2017 with the objective of aiding in financial inclusion of the underbanked and the unbanked masses of the country. Its circular logo in purple colour has Devanagari ‘उ’ in it. The letter ‘उ’ (U) denotes the first letter of ‘Utkarsh’. The stylized letter is both modern and timeless. The depiction also looks like a silhouetted flying bird. The bird denotes freedom, moving up and ahead, rising, flight to progress and freedom. The circular form represents the bank's commitment to providing its customers with a seamless and convenient banking experience. The purple colour represents trust, stability, and reliability. It is a calming colour that evokes feelings of security and peace. The overall design of the logo is both modern and timeless and it is sure to appeal to a wide range of customers. Its logo symbolises its core values of Persistence is in quality; Responsible and Ethical in dealings; Inclusive in approach; Diligent in process and Excellence in all that are done. It is sure to leave a positive impression on its customers and help the bank to achieve its goals of growth and success.

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