EQUITAS SMALL FINANCE BANK LIMITED

EQUITAS SMALL FINANCE BANK LIMITED

Equitas Small Finance Bank Limited (ESFBL) is a Small Finance Bank (SFB) commenced the business on September 5, 2016. True to its tag line - ‘It’s Fun Banking’, the bank offers customised savings products with a focus towards giving children, youth, families and entrepreneurs across India, a new and a fun way to bank. The bank’s logo features a word mark of its name using a lowercase squared sans serif font in blue. The letters ‘e’ and ‘a’ have open counters and ‘i’ does not have its dot. It has a red arc above the text symbolising new dawn and represents the bank's commitment to its customers. and ‘Small Finance Bank’ is written in smaller font size below the wordmark in red. The overall design is simple and modern, with a focus on the colour blue and red to represent stability and growth. The logo is a well-designed and effective representation of the bank's brand. It is simple, modern, and memorable, and it conveys the bank's commitment to its customers.